WellShare believes the key to providing effective community-based health education is to employ cultural liaisons, or community health workers (CHWs). CHWs live in the same community as the constituency they are serving. They act as a bridge between the health care system and the distinct communities to which they also belong—providing their communities with information about health issues that affect them, and linking individuals with the health and social services they need to achieve wellness.
When a community member decides to become a CHW, he or she brings along the wisdom and expertise that can only come from sharing community challenges. WellShare then provides the training to give CHWs the tools they need to provide targeted, culturally suitable health education. Throughout WellShare's 30-year history in community health, the organization has trained over 4,500 CHWs to provide health-related education and services.